I say finally, but really it was like 2 weeks from when I ordered. I'm thoroughly impressed with The Ordinary thus far, in terms of their marketing, overall product quality and their customer service. Just after I placed my order, they announced that there was a production hold up with their Colours, and I do believe it was due to packaging (everyone wanted pumps instead of droppers - good choice and well worth the wait, IMO). They made a public apology as well as an email blast to their customers stating the issue. See? That's all us customers want, is to be kept in the loop. For such a green company, they are already making good choices! I did notice on their website that they still are out of stock/production of some due to waiting for those pumps, but hopefully they'll have a solution figured out soon.
So when it comes to makeup, I always have a hard time deciding what I'd like and tend to over-purchase. All in the name of product research, I say! With The Ordinary Colours, there are two formula options - Coverage Foundation and Serum Foundation. I normally like a fuller coverage, so that was a given, and I've been on the hunt for a lightweight option for summer and weekends. At $6.90 and $6.70 respectively, I figured I'd give both a whirl.
The packaging is practical and not fussy at all. Some would say that it's a bit plain like their skincare line, but seriously, it's functional, well made and that's really all that matters. I've been in the industry long enough to know that sometimes (note I didn't say all the time), but sometimes, fancy packaging can just be smoke and mirrors for the actual ingredients inside said jar/bottle/package. The plastic bottles feel good in the hand with their rubberized feel, and same with the pump. I have to mention again how happy I am that they bypassed the dropper option. Ugh... I see droppers and all I think of is how unsanitary and contaminated the product will become. I know you're know supposed to touch the dropper, but everyone does, and a pump just avoids all of that ickiness. Not to mention the mess a dropper foundation can become. The boxes are stiff and sturdy, and have a rubberized characteristic to them as well.
Generally speaking, foundation also has a tendency to wear down on my skin throughout the day, no matter what their long-wearing claims may be. It always starts off looking fresh, and by end of day, will look tired, cakey and heavy, accentuating every line, pore and texture on my skin. Always a challenge - what works one week might not work the next. My skin is pickyyyyyy.
Sun protection factor
In terms of formulation, I love, love LOVE the fact that the foundations are created without chemical sunscreens, because my skin hates, hates, HATES those. Oxybenzone & Octinoxate will literally give me craters on my face by end of day, and I'll end up with rash-like acne. Trust me - it ain't pretty. So when I noticed they spoke about using physical protection ingredient Titanium Dioxide, I figured it was one less thing for me to react to. You won't notice an SPF notation on the packaging though - long story short, that's reserved for the the European packaging for now (same formula, different wording). Did I mention my skin hates chemical sunscreen? Hates.
Shade options - there are A LOT! What brand launches 21 shades during their initial release?! Not many, that's who! The Ordinary separates and categorizes their Colours in the most perfect of ways - a way that makes sense. They use the numbers and letters (sounds familiar!), but I do like this system. Because what does Classic Ivory or Buff Beige really mean anyways?! Like, really.
So it works like this:
Level of Colour: 1.0, 1.1, 1.2, 2.0, 2.1, 3.0, 3.1, 3.2, 3.3
Undertone: P (pink), N (neutral), Y (yellow), R (red)
So some will select level first, some undertone. As long as you end up at the same place and the correct shade, it doesn't matter.
undertones & swatches
For myself, I like a truly neutral foundation for winter and spring; for summer I tend to get a bit more neutral/pink and I like to mix foundations. I'm not pink enough for a straight pink undertone foundation but a mix suits me well. So for my shade, I opted for the following:
2.0N Serum Foundation
2.0 Coverage Foundation
2.0P Serum Foundation
2.0P Coverage Foundation
If I'm being critical about shades and undertone (which I usually am), at first glance, these are almost bang on to what I expected from the description online. I didn't grab a Y (yellow) undertone to compare, although maybe I should have. But from what I saw in online comparisons is that it was quite gold. Good for some, but not for this Mediterranean/Scottish blend chicka.
The formulas are quite nice, having only swatches them on my arms so far. The Coverage formula offers a nice medium-full coverage liquid; non-oily, but a lovely demi-matte finish, in my opinion.
Serum Foundation sounds super liquidy and watery when you shake it up, whereas the viscosity of the Coverage is a tad thicker (although no thicker than any other medium coverage foundation out there). I'm wearing the Serum formula today and the coverage is LOVELY but the texture is so difficult to describe, because I know will butcher what I want to say LOL! It's lightweight and luminous, and imparts the most beautiful flawless finish with a whisper of coverage and colour. Due to the nature of the slip and slide of the formula, I figured it would oxidize a bit, but 6 hours of wear so far and we are still fresh and looking like the 2.0N I applied hours ago! The skin combo I used today was:
Applied with Sonia Roselli Sable Foundation Brush
One Fine Beauty Matte Perfection Touch Up Veil in N25 under eyes
Topped off with Hourglass Ambient Lighting Palette
So as of now, I'm super impressed. With this Serum Foundation, I may have found a new lightweight, everyday, non-SPF foundation! If so, given the price point, colour range, and overall product composition, I will be super stoked and a loyal customer for a long time!